One of Ben & Jerry's founders has resigned from the ice cream company, citing conflict with Unilever, values misalignment, ...

HubSpot reports that brands should enhance personalization using AI to meet rising customer expectations and strengthen ...

The purchase of Festival Foods by a St. Louis-based grocery chain was a surprise this week. We hope it works out better than the purchase of some other Wisconsin brands.

Costco's private label brand, Kirkland Signature, which accounts for one-third of the retailer's annual revenue, is ...

Glucagon-like peptide-1 (GLP-1) medications have grown in popularity over the last few years. Common examples include semaglutide (Ozempic, Wegovy, Rybelsus) and tirzepatide (Mounjaro, Zepbound).

Consumers don’t mind when companies use misspelled words—think Lyft for “lift” or Froot Loops for “fruit loops”—as their brand names, as long as the alterations aren’t too extreme and the misspelling ...

Every successful business has one thing in common — a strong brand name and company name. Think about Amul, Infosys, Apple, or Nike. Before their products reached millions, their names created ...

Consumers don't mind when companies use misspelled words—think Lyft for "lift" or Froot Loops for "fruit loops"—as their brand names, as long as the alterations aren't too extreme and the misspelling ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Annika Abell, University of Tennessee (THE CONVERSATION) Consumers don’t mind when ...

For the experiment, taste testers tried name brands and lower-cost lookalikes from Aldi. First up: crème-filled sandwich cookies. The first cookie got quick praise,"It tastes like an Oreo," a tester ...