Ritson, who explores post-merger naming in brands and the supposed expert agencies behind them. Today’s focus: VodafoneThree.

Store brand items can really help you stretch your budget, but who produces them? It's all a grey area, but chances are a big ...

Consumers don't mind when companies use misspelled words—think Lyft for "lift" or Froot Loops for "fruit loops"—as their brand names, as long as the alterations aren't too extreme and the misspelling ...

Consumers don't mind when companies use misspelled words—think Lyft for "lift" or Froot Loops for "fruit loops"—as their brand names, as long as the alterations aren't too extreme and the misspelling ...

In Nigeria’s competitive economy, a strong personal brand can turn expertise and reputation into real business success by ...

However, we also found that relevance matters. A misspelled name that aligns with the product or brand identity can still be successful. For example, consumers responded just as well to Bloo Fog – a ...

Innovative, forward-thinking brands are discovering the power of creative domain extensions like .studio. They offer ...

Consumers don’t mind when companies use misspelled words—think Lyft for “lift” or Froot Loops for “fruit loops”—as their brand names, as long as the alterations aren’t too extreme and the misspelling ...

Opinion: Marks & Clerk's Kirsten Gilbert says luxury brands must make IP protection central to their business models and ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Annika Abell, University of Tennessee (THE CONVERSATION) Consumers don’t mind when ...

Hari Mari, the breezy flip-flop brand, is getting more traction in the footwear industry. After getting nods in trend-setting ...