Ritson, who explores post-merger naming in brands and the supposed expert agencies behind them. Today’s focus: VodafoneThree.

In Nigeria’s competitive economy, a strong personal brand can turn expertise and reputation into real business success by ...

Benji Wiedemann explains why a brand focus is essential in business transformation and the questions you should be asking ...

Hari Mari, the breezy flip-flop brand, is getting more traction in the footwear industry. After getting nods in trend-setting ...

They argue that Young and his bandmates are infringing upon the brand’s trademark by selling “Neil Young and the Chrome ...

Home Depot casts a large shadow when it comes to tools of every kind. Did you know the hardware megastore actually owns these ...

Manhattan Fish Market. San Francisco Coffee. Bonia. Padini. Vochelle. Ogawa.If you thought these companies were American, Italian, Swiss/French, or ...

Brand priming is the psychological impact a brand has on the future thoughts and actions of consumers. Priming happens when the ...

A popular lip oil is trending on TikTok for potential links to negative skin reactions. Here are some likely causes, and what ...

Lowe's is more than a megalithic home improvement retail network. The brand also makes its own tools and sells them ...

Despite platforms betting big on podcast creators, advertiser investment has been sluggish as brands are slow to acknowledge ...

While Millennials were trained to fear credit cards, cautioned by parents focused on the dangers of overspending, Gen Z is ...