The business of owning intellectual property — and leaving tariff worries to others — is perking up despite the trade war.

Today's digital landscape — with multiple platforms disseminating information (whether true or not) — can ignite a firestorm ...

Americus Reed, Wharton School of Business professor, said in a latest program on CNBC that Elon Musk’s involvement in ...

Artificial intelligence (AI) has changed ORM, really allowing organizations to monitor real-time brand mentions and ...

Despite crafting sublime stays, they lack the ad spend, social badges, and buzz of the world's most highly valued brands.

Double L Marketing, LLC, offers enhanced social media management services to support brands in expanding their digital ...

Brand management in pharma has changed beyond recognition ... In addition, pharma companies need to drop the traditional ‘push’ strategy and adopt a ‘pull’ approach, address the need ...

In short, only the brands that live and breathe customer experience management at the deepest organisational level will thrive in the years ahead. This should no longer be a nice-to-have sideshow but ...

Fixated, the next-generation digital entertainment platform reshaping how creators are represented and monetized, today ...