Dive Insight: Bliss is looking to strengthen its bond to older — or elder — millennials and Gen X with its latest campaign while also countering the current fixation among tweens on skincare. That ...

Most recently she served as the CEO of Bliss Products for six years, yet had a wealth of prior management roles at Walgreens Boots Alliance, Soap & Glory, Boscia, Stila and Laura Mercier.

Bethenny Frankel, 51, shared her love for Bliss’ Vitamin C + Tri-Peptide Brightening Moisturizer, which you can get at the drugstore for under $30.