"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There’s a reason beauty pros like Bobbi Brown and Laura Geller tout the importance of mascara. While some ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." According to makeup pro Bobbi Brown, defining your eyes is essential to making them pop—and swiping on ...

As we get older, we begin to have fewer and fewer eyelashes and the ones we do have begin to grow shorter and even lose some of their pigmentation. Our go-to mascara, which used to work wonders, just ...

I'm a creature of habit, especially when it comes to food, skincare and makeup. I've tried many mascaras over the years but ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The L’Oreal Paris Age Perfect Lash Magnifying Mascara is a ...

From clean beauty brands to waterproof formulas, you're sure to find your next holy grail product. Mascara is arguably the most important part of any makeup routine: it makes your eyes appear bigger ...

All of the best drugstore mascaras, ahead, including favourites from Maybelline, L'Oréal, Milani, and more. Then, if you still can't choose (don't blame ya), read on for a guide to choosing the best ...

When it comes to mascaras – I've tried the lot. From the best waterproof mascara to the all-time winner for curl and lift, having worked in the beauty industry for over 10 years, there's not a mascara ...

Go bold with a nostalgic beauty choice seen on Drew Barrymore, Rihanna and Cara Delevingne. By Natalie Alcala If you purchase an independently reviewed product or service through a link on our website ...

We may earn commission from links on this page, but we only recommend products we love. Promise. My husband often says he hopes our future kids inherit his lashes, and I can’t disagree with him. His ...