The SEC has long been considered the best conference in college football. A dominant decade and a half from Alabama with national title seasons from Georgia, LSU, and even Auburn sprinkled in has ...
With the 2024 MLB season officially in the rearview mirror, it was only a matter of time until the Oakland A's dropped the 'Oakland' from their name. The Athlet ...
Reebok sponsored that U.S. Olympic team, so its logo was on the podium ceremony jackets for athletes across sports. In an episode of “The Last Dance,” Jordan was filmed riding in a car in Barcelona, ...
To grasp the intricacies, you need to see how brands leverage emotional connections that fans have with their teams. Sports sponsorship isn’t just about slapping a logo on a jersey; it’s about ...