If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an ...

NearPoint Strategies’ ground breaking new programme launches to help executives and B2B sales teams turn LinkedIn into a ...

AUSTIN, Texas, May 08, 2025 (GLOBE NEWSWIRE) -- More than 60% of B2B marketers say their lead generation vendors fail to deliver the lead quality they were promised — and yet, the cycle continues. Why ...

What is a B2B Loyalty Program? B2B loyalty programs (or B2B rewards programs) are customer retention solutions with specific features and loyalty logic designed to help businesses establish brand ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

MINNEAPOLIS, Aug. 11, 2020 /PRNewswire/ -- Award-winning B2B marketing agency TopRank Marketing released the world's first B2B influencer marketing report, featuring insights from hundreds of B2B ...

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...