A systematic approach to measuring brand health transforms subjective perceptions into actionable intelligence.

Most B2B companies build cybersecurity programs backwards - starting with compliance instead of real security. Learn why this ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

NearPoint Strategies’ ground breaking new programme launches to help executives and B2B sales teams turn LinkedIn into a ...

Do reviews help brands get more interest/business? Absolutely. There's a large and established body of evidence in B2C (business-to-consumer) marketing that online reviews measurably increase ...

GigSafe, the all-in-one workforce management platform for businesses that engage independent contractors, today announced a ...

New research showing that B2B buyers prefer human recommendations to AI alternatives, despite more than three-fifths of them ...

Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based ...

The Ministry of Information Technology and Telecommunication (MoITT) and its affiliated departments signed ten Memoranda of ...

Business-to-business (B2B) ecommerce is one of the fastest-growing sales models, with more than half of lB2B transactions ...