Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

According to eMarketer, e-commerce is the fastest-growing channel for B2B product sales, and US B2B e-commerce sales will exceed $2 trillion by 2024. At the same time, eMarketer also states that, ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

Perfecting the art of business-to-business (B2B) sales is a popular topic online, with an extensive body of work published on the topic. But while some advice offers valuable insights and unique ...

Conventional wisdom says that most B2B products will be sold across the web. For anything that's a commodity, customer will simply get online, compare prices, and order what they want. Sales reps are ...

The emergence of social media has revolutionized the B2B marketing landscape and forever changed the way businesses communicate with their customers. In 2021, 91% of small businesses used social media ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

Are you responsible for developing new products or services for your company? If so, there’s a good chance you’ve read some books or articles on the subject. Maybe attended a conference on new product ...

Artificial intelligence-powered business-to-business payments platform startup Slope Inc. today announced that it has raised $30 million in new funding to fuel product development and expansion.