This year, all eyes are on BMW, who's upcoming Neue Klasse of vehicles looks to be a landmark product in terms of taking steps towards Level 3 autonomous driving and, my personal favorite, Augmented ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Founded in April last year, Lipro developed the Metalens Optical Engine which combines metalens nanostructures with micro LED ...

United Rentals has introduced Smart Suggestions and Equipment Fit Augmented Reality (AR) to its suite of digital tools.

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Understand core value proposition of Augmented Reality in aerospace manufacturing Learn how to engage further for your own ...

Las Vegas Sphere reimagines The Wizard of Oz with AI and augmented reality, sparking debate on film preservation.