Imagine you are driving down an unfamiliar highway at night. Instead of glancing down at a small screen for directions, a ...

Source: Arctic Ring Shadow XR Studio System. In today's rapidly advancing digital age, XR (Extended Reality) technology has ...

Amazon has debuted a new augmented-reality / data-enhanced broadcast mode for its live sports coverage.

The LivLive move-to-earn app is just one part of a broader augmented reality world, where players earn rewards for completing ...

With technologies being integrated into every field, the field of medicine is the one that has benefited the most from AR in ...

Aetrex has announced the expansion of its kid shoe fitting platform with the launch of Tootsie Augmented Reality (AR) and ...

Amazon is bringing augmented reality (AR) to European football broadcasts this week, using video game-style overlays and real ...

Before discussing XR technology in depth, we need to understand its components: Virtual Reality (VR): A computer-generated environment in which users wear VR headsets to be fully immersed in a ...

Tech giant Amazon ($AMZN) is bringing augmented reality (AR) to live football broadcasts this week through its Prime Vision feature. The company’s ...

Amazon’s Jayhawk AR glasses need improved design, premium branding, and standout features to compete with Ray-Ban Meta.

Meta prepares to reveal its next plans for augmented and virtual reality. Here's what's next for smart glasses and Quest ...

AriaAI’s Open Beta Launch: The first mobile game from AriaAI, previously known as Aria, is launching in open beta on Friday, ...