Stadium fans can click on players, revealing real-time stats, heat maps, and replays as part of FIFA's effort to sell tickets and introduce a new data-driven approach. The 2022 FIFA World Cup is well ...

Augmented reality (AR) has a rich history that dates back to 1968 when Ivan Sutherland and Bob Sproull introduced one of the inaugural AR headsets. This device projected graphical data via a heads-up ...

Theodore Roosevelt, known affectionately as the “conservationist in chief,” was an avid outdoorsman, passionate about preserving the country’s natural beauty and resources. And, now, he can tell you ...

Google is bringing a new augmented reality Live View feature to its Maps app, allowing smartphone users to visually search for restaurants, coffee shops, and other businesses that are located nearby.

Google is bringing a new augmented reality Live View feature to its Maps app, allowing smartphone users to visually search for restaurants, coffee shops, and other businesses that are located nearby.

DULUTH, Minn. & KNOXVILLE, Tenn.--(BUSINESS WIRE)--Cirrus, the innovator in personal aviation, today announced the relaunch of the Cirrus Approach app, the premier digital mobile tool for flight ...

Cupertino residents can now tour one of the city’s most historic nature preserves using augmented reality — a unique blend of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As e-commerce evolves, augmented reality is playing a bigger part in the consumer world. So, ...

Say what you will about going outside, but there isn't an AdBlock program for real-life billboards and ads. At least, there didn't use to be. A software engineer on X (formerly Twitter) has built an ...