Amazon is complex. Amazon Advertising is really complex. And Amazon Advertising Attribution – well, that’s another level entirely! Amazon Sales Attribution is when Amazon assigns credit for a sale to ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...

Amazon’s demand-side platform saw tremendous growth in Q1 as ad spend on the platform soared nearly 90% year over year, fueled in large part by its powerful audience targeting capabilities that proved ...

U.S. lawmakers are saying Amazon and CEO Andy Jassy are dodging questions related to its Delivery Service Partner (DSP) program, particularly over concerns that the e-commerce giant is allegedly ...

Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google. Earlier this month, The Trade Desk's stock cratered ...

Amazon’s revenue generated from advertising rose 22% year over year to $15.7 billion in Q2 2025, per an earnings statement. The revenue figure beat Wall Street expectations. Executives highlighted ...

Amazon Ads announced a new platform Tuesday in its demand side platform (DSP) supported by artificial intelligence (AI) that aims to help TV buyers plan, manage, and measure streaming TV buys.