The recipes on Allrecipes are nearly all user-submitted. This gives it an aura of shambolic good will, a cross between a church cookbook and a fan-run Wiki. The site has a 4.5-star mac-and-cheese ...
president of Allrecipes.com. “For a lot of retailers, it’s hard because conversion is different; getting people in the funnel is different. “But this is where all the growth is coming from.” ...