The Samba is one of the most recognizable sneakers on the planet. But it didn't always look like the version most people know ...

Antoine Griezmann has ended his career-long association with Puma and signed for French sports brand Decathlon. The France ...

Explore how machine learning is revolutionizing sports gear design by improving safety, enhancing performance, and creating ...

From snoods to headbands and gumshields, the accessories players are allowed and want to wear on the pitch has changed over ...

Cheer on the Commanders in style with Shooters Sports. Owner Robert "Shooter Rob" George talks about the popular clothing brand, based in District Heights, Maryland, designing a custom jacket for ...

You might think it’s a bit far-fetched that a 15-year-old from Philadelphia could land in the personal orbit of Lionel Messi, ...

Puma SE shares plunged after the German sportswear company reported disappointing earnings and pushed back profitability ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Having retired from the field for almost twenty years, Zinedine Zidane is still one of the most popular figures in ...

Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, ...