Look at other games.” To my American ears, the most fascinating part of this debate (which isn't altogether new) is the way ...

Why Champions League Match Balls Lack Embedded Chips . In the world of football, technology continuously shapes the way the game is played, analyzed, and experienced. Today, we ex ...

German sportswear giant Adidas has signed a four-year deal with German soccer’s DFL league organizing body to supply the match balls for its top-flight and second-tier Bundesliga and Bundesliga 2 ...

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

Check out these eight items from Adidas Golf to get you ready for the upcoming golf season, including the Samba Spikeless ...