adidas is in a difficult spot right now because of the Kanye West and Yeezy situation. However, it appears the new management team has a strategy to better position the company for the future.

iD Collective and adidas have launched a “holiday pop-up activation at Chadstone Shopping Centre in Melbourne and Sydney Brand Centre”. The announcement: To celebrate the holiday season, iD Collective ...

Adidas ended its partnership with Kanye West last month over hateful speech. Adidas on Wednesday lowered its profit projections for the full year, saying its break-up with Yeezy is expected to affect ...

To celebrate the holiday season, iD Collective is working alongside its long-term client, adidas, to launch an exclusive holiday pop-up activation at Chadstone Shopping Centre in Melbourne and Sydney ...