Google will autotmatically change store visit value, potentially raising ROAS with estimated – not actual – sales.

As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next big opportunities and risks lie.

Rembrand is merging with Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

Perplexity has drawn plenty of its headlines for its relentless fundraising—which recently valued the artificial intelligence ...

Resurfacing works on the Edinburgh City Bypass will get underway this evening with overnight closures in place.

Do you want reach or relevance? Mass exposure or accurate targeting? That trade-off made sense in a world dominated by ...

In April, Rhode Island resident Navah Hopkins received a plea for her help to defeat legislation thousands of miles away in California. The ask came from Google, maker of the world’s most used web ...

No, Console did not add an AI Overviews filter to the Search Performance report. There was a ton of buzz this morning that ...

The suit accuses Google of damaging publishers’ traffic and revenue. The complaint, brought on Sept. 12 in the US District ...

WebHopers launches new AI and LLM-driven campaigns for Google Search, enabling precise, personalised, and highly effective ...

The Daily Mail has claimed it has been “arbitrarily” excluded from joining Apple News and the paid service Apple News+ in the UK.

In today's fast-paced world, Digital marketing without AI is like fishing in an empty pond - Lots of effort but few results ...