For the first time, federal health officials are taking aim at telehealth companies promoting unofficial versions of ...

Advanced pay-per-click (PPC) strategies can enhance affiliate marketing, but basics are crucial. Retargeting shows offers to ...

A letter signed by CBER Director Vinay Prasad informed AstraZeneca that the FDA determined that its minute-long TV ad promoting FluMist is “false or misleading.” ...

A new Amazon survey shows small and medium-sized businesses are already saving time with AI tools, but the bigger payoffs in their advertising strategies are slower in coming.

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

For urgent care centers, winning patient attention now hinges on a smarter, more adaptive advertising strategy.

In early September 1965, both Daily Variety and Hollywood Reporter ran an ad that read: “MADNESS!! AUDITIONS Folk & Roll Musicians-Singers for acting roles in new TV series. Running parts for 4 insane ...

Bill Maher has a history of sounding the alarm on what he sees as the excesses of “woke culture,” and on the August 1 episode of Real Time with Bill Maher, he once again turned his monologue into a ...

In a prior column, I highlighted the life and work of Yvon Chouinard, the founder of Patagonia, who gave away that multi-billion-dollar company to organizations working on the environment, including ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

Listen to more stories on the Noa app. Sydney Sweeney is inexplicably reclining and also buttoning up her jeans. She’s wearing a jacket with nothing underneath. She’s attempting to sell some denim to ...

Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...