With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.

Advanced pay-per-click (PPC) strategies can enhance affiliate marketing, but basics are crucial. Retargeting shows offers to ...

A letter signed by CBER Director Vinay Prasad informed AstraZeneca that the FDA determined that its minute-long TV ad promoting FluMist is “false or misleading.” ...

A new Amazon survey shows small and medium-sized businesses are already saving time with AI tools, but the bigger payoffs in their advertising strategies are slower in coming.

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

For urgent care centers, winning patient attention now hinges on a smarter, more adaptive advertising strategy.

In early September 1965, both Daily Variety and Hollywood Reporter ran an ad that read: “MADNESS!! AUDITIONS Folk & Roll Musicians-Singers for acting roles in new TV series. Running parts for 4 insane ...

From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.

Gap and Lucky Brand followed up with some star-studded jeans ads of their own after American Eagle’s controversial ad campaign featuring actress Sydney Sweeney. In July, American Eagle launched its ...

When learning something in the documentation, I like to play around with the parameters to understand what effect they have. I tend to use the given examples as a base and modify them slightly.