Advanced pay-per-click (PPC) strategies can enhance affiliate marketing, but basics are crucial. Retargeting shows offers to ...

A new Amazon survey shows small and medium-sized businesses are already saving time with AI tools, but the bigger payoffs in their advertising strategies are slower in coming.

A letter signed by CBER Director Vinay Prasad informed AstraZeneca that the FDA determined that its minute-long TV ad promoting FluMist is “false or misleading.” ...

While AI presents unprecedented opportunities for content creation, brands must be strategic in preserving their unique ...

Industry leaders note a shift from short-form copy to storytelling, as brands seek writers who can craft narratives that blend seamlessly into content across platforms ...

The rarest Pokemon card of all time, the Pikachu Illustrator, has sold for $4,000,000 in an eBay auction. The PSA 9 Mint card ...

Union Minister highlights India's rapid progress in renewable energy, surpassing targets and leading globally in clean energy ...

It upheld the deletion of “waqf by user” saying that if the legislature finds examples of its misuse, it is justified in ...

UberEats UK’s messaging has matured over the last five years, taking it to the point where it can drop endlessly entertaining ...

Hotels cut marketing costs 19% with AI tools but face threat as AI booking agents bypass traditional brand ads.

Filmmaker Anurag Kashyap spoke about Bollywood's unoriginality, and predicted that producers will soon start greenlighting ...

The commerce and industry ministry has directed physical retail chains to prominently display and advertise discounts due to ...