When establishing a brand identity, a key question media businesses face is whether their communications should be brand- or content-led. Should they be judged by what they stand for or what they ...

Between 2014 and 2024, linear TV ad spend worldwide declined by 27.5%, and its share of total cross-channel spend dropped 27pp. The largest brands in the world spend on average 38% of ad budgets on TV ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

WhatsApp commerce, social media, and gamification amplify festive campaigns; technology helps blend tradition with interactive, personalised experiences. Retail shopping events now rely more on ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Covers all major media and ad formats Includes adspend by product category Quarterly data back to 1982 and projections for the next two years Data available in Excel format, via bespoke database ...

The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It tracks the results of effectiveness award shows around the world, and acts as a benchmark ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.