Social media ad investment continues to soar, with worldwide spend on the medium set to reach $252.7bn, up 19.3% year-on-year, according to WARC Media’s latest forecast. Social is the largest ...

The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

Examines the many strands of diversity and the reasons why brands should continue to lean into DEI efforts in an increasingly diverse world. The conversation surrounding Diversity, Equity, and ...

Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Explore every episode of the WARC podcast right here, where fresh insights meet engaging conversations. Whether you're on the go or settling in for a deep dive, we've got something for you.

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

The latest AA/WARC survey data shows that UK ad spend increased 9.7% during Q3 2024, to a total of £10.6bn. When viewed at a category level, Nielsen data shows that only two major sectors increased ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

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When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Analyses the results of a global WARC survey of senior strategists.