With Meta bringing an AI ad solution to market in the next year, GMB Group’s George Bacon imagines how the supposedly fully ...

As the great and good of the advertising, marketing, and communications industries – along with the finest creative talent – ...

While digital marketplaces like the PlayStation Store, Xbox Marketplace, and Nintendo eShop are the final stop for purchases, ...

Experiential marketing is driving growth for the whole industry. Yet, says Shelley Elkins of NVE Experience Agency in an open ...

Retail media is checking out fast, but with so many networks, formats and promises flying around, it’s easy to get lost in ...

The alcohol brand worked with ad agency Atomic London on the campaign as the official gin sponsor of the tennis tournament.

The maker of Jaffa Cakes, Jacob’s crackers and Godiva chocolates is reshaping the cultural relevance of some of Britain’s best-loved snack brands as it aims to win over the next generation. Strategy ...

The work from Uncommon New York launched during the NBA finals and was broadcast on the social media platform itself, reaching over 91 million people.

Ad professionals who love craft may be shaken by news that US credit card company Coign wowed Fox News audiences with a cheap ...

At the School of Communication Arts, Marc Lewis is rethinking his students’ creative partnerships, acknowledging that they ...

CarBravo scooped the Grand Prix and Crayola landed the President’s Award at The Drum’s flagship awards show in the Americas.

B2A is ‘brand-to-agent’ marketing. A marketing practice focused on the most important audience you’ll never meet: agents.