Consumers today are moving seamlessly between devices and platforms. Leveraging the industry’s most reliable and comprehensive data backed by leading data science, Nielsen ONE offers the deduplicated ...
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Dzisiejsi konsumenci płynnie przemieszczają się między urządzeniami i platformami. Wykorzystując najbardziej wiarygodne i kompleksowe dane w branży, wspierane przez wiodącą naukę o danych, Nielsen ONE ...
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...
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Data Center Navigate today’s media with the latest audience data Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and ...
TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is ...
For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other publishers across all screens, via Nielsen ONE NEW YORK – December 5, 2024 – Nielsen, a global ...
Few things engage audiences like sports do, and 2023 did not disappoint. Headlines across the world of sports have been ample, and each of them raised the profile of sports to new heights with fans, ...
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way. Watch our latest webinar and learn how to build brand loyalty with LGBTQ+ audiences. LGBTQ+ consumers ...
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