通过跨平台洞察确保战略的有效性 受众的注意力分散在无数个接触点上，因此全面衡量受众参与度和活动效果就变得极为重要。仅仅依靠单个平台的数据会造成受众旅程的孤立和不完整，从而无法真正了解投资回报率或改进未来战略。 Nielsen ONE 提供了受众如何参与所有媒体渠道（数字、传统线性 ...

Nielsen, światowy lider w dziedzinie badań oglądalności, danych i analiz, kształtuje przyszłość mediów dzięki dokładnym pomiarom tego, czego ludzie słuchają i co oglądają.

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The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence.

Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with a global influence on trends and culture.

Gain a strategic edge in 2025. Understand global marketing trends, balance brand with performance, and measure media holistically with data-driven insights.

2025 Diverse Intelligence Series Engaging Black audiences Black America continues to grow, and the outsized impact of their cultural and economic influence cannot be ignored or taken for granted.

2024 Diverse Intelligence Series Reaching Asian American Audiences Understanding Asian influence and media consumption The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable ...

2025 Diverse Intelligence Series Breakthrough ROI: Investing in Asian American audiences and media From K-beauty to cricket, understanding the Asian American, Native Hawaiian, and Pacific Islander ...

2024 Diverse Intelligence Series Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement Hispanics aren’t just watching the game, they’re changing it. This report provides ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying fandoms and changes in media consumption are creating passionate fans who are ...

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