Follower counts, long considered the gold standard of social media success, are losing relevance as shareability and reach ...

Latin American influencer marketing agency Goldfish has transformed campaign planning from intuition to analytics by ...

Pharmaceutical companies are exploring synthetic personalities as brand ambassadors, raising questions about transparency, ...

TikTok has launched its “Footnotes” feature for U.S. users, allowing community members to add contextual information to short ...

Snapchat’s “Say It in a Snap” campaign debuts in Australia, emphasizing everyday communication on the platform through ...

Rockstar Games is actively expanding its creator platforms division with new senior roles, positioning the company to ...

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new ...

Instagram is implementing a new policy requiring users to have at least 1,000 followers before they can access live streaming ...

YouTuber MrBeast is launching an animated series titled “MrBeast Lab” in October 2025, marking a strategic expansion from ...

Based in Melbourne, Australia, brand strategy consultant Eugene Healey founded Studio EH in August 2024 to help businesses ...

The UAE Media Council has launched a new mandatory permit system for individuals who publish promotional content on social ...

Twitch announced new measures to combat viewbotting and artificial engagement as the Amazon-owned platform overhauls its ...