Getting people's attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other ...

Baffled. Enthralled. Amused. Maybe even insulted. Those are just a few of the reactions you might experience when encountering a nail polish name. But whatever the emotion it elicits, top-marketing ...

Without a doubt, data and analytics have become central to every organization's business strategy. In his book Competing on Analytics: The New Science of Winning, Tom Davenport claims that to be ...

Users of the Internet generate 2.5 quintillion bytes of data each day, on average, according to recent research cites by Domo. The report was based on publicly available data from a range of sources, ...

Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata. The report was based on data from a ...

"Cold emails, cold calls, and cold messaging are dead." How many times have you heard that? Especially recently, everybody in the B2B world seems to be talking about demand generation, brand marketing ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

We are all familiar with those advertisers who tout their product to an extreme degree. Many companies that use consumer testimonials are guilty of such a practice. We all remember the ads for movies ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz. To compile their rankings of the top ...