B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Getting people's attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can ...

Without a doubt, data and analytics have become central to every organization's business strategy. In his book Competing on Analytics: The New Science of Winning, Tom Davenport claims that to be ...

Users of the Internet generate 2.5 quintillion bytes of data each day, on average, according to recent research cites by Domo. The report was based on publicly available data from a range of sources, ...

Artificial Intelligence - Business professionals say the top generative AI-related risks that they're trying to mitigate at ...

Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...

Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata. The report was based on data from a ...

"Cold emails, cold calls, and cold messaging are dead." How many times have you heard that? Especially recently, everybody in the B2B world seems to be talking about demand generation, brand marketing ...

Baffled. Enthralled. Amused. Maybe even insulted. Those are just a few of the reactions you might experience when encountering a nail polish name. But whatever the emotion it elicits, top-marketing ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

We are all familiar with those advertisers who tout their product to an extreme degree. Many companies that use consumer testimonials are guilty of such a practice. We all remember the ads for movies ...