To this day, I'm certain they didn't see it coming. Sitting in a conference room and interviewing for Centerline's content-writer job, I walked three of my to-be colleagues through my resume. The ...

Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2. The report was based on data from a survey conducted in December 2016 of ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

The magic of stories is undeniable. From their very first words, "Once upon a time," stories captivate, inspire, and motivate. Whether you're a seasoned salesperson closing a deal, a marketer crafting ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Artificial Intelligence - Business professionals say the top generative AI-related risks that they're trying to mitigate at ...

Most marketers are either still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, ...

Social media must be an essential component of your company's marketing strategy because it's crucial for reaching out to customers, gaining valuable insights, and developing your brand. A social ...

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. The report was ...

We all know the pain: staring at a blank page, waiting for inspiration to strike. The end goal of "Ideas" feels woolly, a barely tangible thing in the far future you need to reach. On top of that, you ...