Discover how Multicultural consumers are reshaping confection trends through daily rituals, novelty, and mindful indulgence.

With deep humility, pride, and excitement, I would like to take this opportunity to announce that Collage Group has raised $25 million in growth capital led by Boston-based growth equity firm ...

“Success is not just about being in charge, it’s about taking care of those you’re in charge of.” This powerful quote perfectly captures the leadership philosophy of the latest guest on the Cultural ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on for a snapshot of American generations’ current priorities in life. Understanding Americans’ ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Navigating the complex landscape of LGBTQ+ inclusivity and brand loyalty. Today’s consumers are more vocal than ever, holding brands accountable when they perceive actions—whether embracing ...

Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits. Gen Z is America’s ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

What matters most to Hispanic consumers? Collage Group’s latest Multicultural Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation. View our ...

I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic ...

Parents make up a large swath of the population and are critical drivers of culture, values— and consumer behaviors —from one generation to the next. Parents’ buying decisions affect the whole family ...