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Campaign
6 小时
Santa’s elves combat fraud in Experian ad campaign
The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity during the festive period instead of ...
Campaign
6 天
3 great ads I had nothing to do with – #79 with Uncommon’s Scott Dungate
3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...
Campaign
6 天
Meta Agency Awards winners: Best use of data & signals
As part of a series celebrating the winners of the inaugural Meta Agency Awards, this article focuses on Havas’s outstanding ...
Campaign
4 天
Spotlight on the 2024 Amazon Ads Partner Awards
Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke ...
Campaign
4 天
Finding sweet success beyond cookies: the future of ad measurement
Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...
Campaign
6 天
'Tis the season to peak with Meta: how Boden increased its ROAS for Meta catalogue ads by 30%
Like many other brands, what’s different this Christmas is the retailer’s use of artificial intelligence (AI) to drive this ...
Campaign
23 年
5 trends that will define Giphy search in 2025
From the rise of “IJBOL” to the proliferation of group-chat slang to nostalgia for the early aughts, 2024’s search trends ...
Campaign
13 天
The teams they are a changin’: The state of marketing
The role of the CMO continues to evolve. In the current global marketplace, CMOs are navigating market complexities, while ...
Campaign
5 天
DFS gets down to some booty-shaking in winter sale campaign
Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...
Campaign
7 天
Kevin the Carrot tops survey of favourite Christmas ads of all time
The research showed campaigns like Aldi’s Kevin the Carrot and Coca-Cola’s Christmas trucks stand out for their timeless ...
Campaign
7 天
Meta Agency Awards winners: Best use of full funnel
During peak periods, the pressure is on brands to maximise impact and drive results, but focusing only on quick wins can ...
Campaign
4 天
Haven Holidays enlists real family for ad focused on power of memories
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content ...
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