Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming.

Filipino fried chicken favourite Jollibee has claimed the top spot in SEA’s top 10 food brands. The leading fast-food chain in the Philippines and the second fastest-growing restaurant brand in the ...

The marketing and communications industry thrives on fresh perspectives and bold ideas, and this year's Campaign Asia-Pacific 40 Under 40 winners embody that spirit in abundance. We received ...

Ankita Agarwal | Director, ad operations | IPG Mediabrands: At just 28, Ankita Agarwal has made a name for herself as a leader who can stand her ground. “At such a young age, she can effectively hold ...

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

ChatGPT, a language model developed by OpenAI, has the potential to impact the digital advertising industry, particularly search advertising, significantly. As a natural language processing tool, ...

Amidst a glittering evening at Hong Kong’s JW Marriott Hotel on June 12, Campaign Asia-Pacific announced the winners of the 24th PR Awards Asia-Pacific. The event celebrated outstanding campaigns, ...

The Emami Group celebrated 50 years of its inception last week at a conclave in Kolkata, as it embarked on the next phase of its journey as a homegrown legacy FMCG business group. Founded in 1974 by ...

Leo Burnett was the biggest victor at the Southeast Asia Agency of the Year (AOY) Awards 2023, winning a total of 15 awards, and edging out Ogilvy, which picked up 13—five shy of its 2022 tally. Leo ...

Spikes Asia has just announced the Grand Prix and special awards winners in the 2024 Spikes Asia Awards at the live ceremony held at the Swissotel The Stamford in Singapore's central business district ...

“Joey doesn’t share food.” Neither do most people when it comes to fries. The Friends gag has become shorthand for snack possessiveness, and McDonald’s Taiwan has leaned right in. With its latest ...