Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

See the full list of 2024 Spikes Asia awardees, including the just-announced Grand Prix and special awards winners.

Portfolio is an agency directory for advertising, media, PR and digital agencies in Asia-Pacific. Agency listings, award winning creative work and case studies.

From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or ...

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.

Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.

Creatives are increasingly using AI generated art in their campaigns, but is it saving time and costs? Will rights issues and ethical concerns prevent broader adoption? And is it really the future of ...

<p>Ad Nut is a surprisingly literate squirrel that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers the latest work from all over APAC and the world for your viewing ...

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

From Bangkok to Ho Chi Minh City, collectible art toys like Labubu are charming Southeast Asia’s adults with a mix of nostalgia, creativity, and exclusivity. Vero’s Marinel Mamac explores what’s ...