On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

AI and automation have rapidly scaled campaign execution. What hasn’t scaled, at least not in parallel, is the infrastructure ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP ...

While the prevailing advice for advertisers to avoid CTV ad fraud is to go directly to streaming platforms, buying direct ...

Do you want reach or relevance? Mass exposure or accurate targeting? That trade-off made sense in a world dominated by ...

Rembrand is merging with Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

The FTC probes Google and Amazon over transparency in their search businesses; Walmart will only allow authorized sellers; ...

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry ...

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real ...

Transaction IDs can benefit the ecosystem, but not if they cause information asymmetry. Solutions need to reduce bad ...

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page ...