Truly understanding the feelings of our users has always been the dream of user experience researchers. Are they enjoying themselves? Are they frustrated? Are they genuinely interested and engaged?

Curiosity is powerful. Psychologists tell us that curiosity enhances intelligence and increases perseverance. Being curious propels us to deeper engagement, superior performance, and more meaningful ...

We invite you to visualize the story in the above graphic (Figure 1). You answer your house door to find your friend sopping wet from a surprise rainstorm. Would you act as if the situation were ...

In a marketplace brimming with innovation, products must do more than function to stay ahead of the competition—they must captivate. Users expect smart, seamlessly connected experiences, propelled by ...

Machine learning (ML) practitioners face a growing problem: Products and services increasingly generate and rely on larger, more complex datasets. As datasets grow in breadth and volume, the ML models ...

As designers, our hearts are often in the right place. We have good intentions, resist dark patterns, and place our users first. But often, our designs bear latent ethical issues. These issues arise ...

This fall, a graduate of Michigan State University successfully begins a career as a user experience analyst for a large company. She has already interned there, so she knows the people and the work, ...

Figure 1. So many ways to greet a person—multi-language design. Multilingual design is a complex undertaking, but it is crucial for making websites accessible to international markets. You need to ...

The Tor Project is a U.S. nonprofit composed of individuals from all around the world. Guided by common values such as privacy, anonymity, security, and freedom, these individuals build technologies ...

Recently, I worked with a health insurance company to build a custom solution for care managers. Our key stakeholder (product owner) at the company had a nursing background and was excited to work ...

In early 2014, we found ourselves working for an organization with a large product portfolio built up over decades of acquisitions. To create a cohesive branded experience, it became clear that many ...

English was the first language used on the internet, making up approximately 80% of all internet content by the 1990s. However, as Holly Young explains in “The Digital Language Divide,” “English’s ...