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McDonald’s is running its Monopoly Double Peel promotion for a second year. Double Peel was introduced by McDonald’s and TMS for last year’s McDonald’s Monopoly game, extending the long-running prize ...
Rak Patel, Head of Enterprise Sales at Spotify EMEA, talks to Gabby Fernie about the evolution of the platform and the important part mobile plays in Spotify’s offering. With 70m tracks and over 2.9m ...
Leo UK and Škoda UK are tackling outdated stereotypes about electric car drivers in a new campaign, ‘Electric, but Škoda’. Aimed at people unsure about switching to electric, the campaign playfully ...
Dove has launched a new ad inviteing consumers to “wash away the day”. Developed by Ogilvy New York with support from Ogilvy UK, the multi-phase platform, Unready for Anything, will run throughout the ...
Revolut has launched two new NBA co-branded payment cards, building on its growing partnership with the league. This launch follows Revolut’s roles as Presenting Partner of The NBA Paris Game 2024, ...
Robert Wildner, Co-founder and CEO of AVOW, emphasizes that app developers and mobile marketers must adapt to emerging trends and new channels to stay competitive in 2025. As 2024 demonstrated, ...
Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the ...
Maynards Bassets is rolling out the newest chapter of its long-running ‘Set the Juice Loose’ out-of-home campaign. Created in collaboration with London-based creative agency VCCP, this activation is ...
Hawaiian Tropic continued its ‘Endless Summer’ campaign last night with an exclusive rooftop gig by UK brand ambassador Perrie at Shoreditch House. The event was produced with Buddy Media Group, the ...
GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...
Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...
Ben’s Original has introduced a new global brand platform aimed at inspiring consumers to “embrace their originality.” The platform, named ‘Keep It Original,’ will spotlight the brand’s popular ...
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