Dove has launched a new ad inviteing consumers to “wash away the day”. Developed by Ogilvy New York with support from Ogilvy UK, the multi-phase platform, Unready for Anything, will run throughout the ...

Robert Wildner, Co-founder and CEO of AVOW, emphasizes that app developers and mobile marketers must adapt to emerging trends and new channels to stay competitive in 2025. As 2024 demonstrated, ...

Car maker Jaguar Land Rover has launched a TikTok account for its Defender marque, in collaboration with British rapper, songwriter and actor Kano. The new TikTok account seeks to inspire Defender ...

Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the ...

The winners in all 11 categories of the 14th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...

Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer ...

Insurance firm, AXA UK, has rolled out a new Masterbrand campaign, ‘Future You will thank you’. The campaign is running across digital, AV and OOH, complemented by a media partnership with Channel 4 ...

Nikita Skryabin, CMO at AdQuantum, explains how to run and optimize ad campaigns on Unity Ads. While promoting mobile apps, sooner or later you will face the need to buy traffic from ad networks. One ...

Hawaiian Tropic continued its ‘Endless Summer’ campaign last night with an exclusive rooftop gig by UK brand ambassador Perrie at Shoreditch House. The event was produced with Buddy Media Group, the ...

A new research report by Snap and Havas Media Network reveals the huge impact of social media on the buying habits of next gen consumers. The Next Gen Social Commerce Playbook explores how brands can ...

Ben’s Original has introduced a new global brand platform aimed at inspiring consumers to “embrace their originality.” The platform, named ‘Keep It Original,’ will spotlight the brand’s popular ...