MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

What is customer experience? Customer experience is the result of any interaction a person has with a brand. This includes, marketing materials, product design and quality, customer service, online ...

What is a ‘martech stack?’ The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing ...

HubSpot Credits: A new AI-powered pricing model What’s new: HubSpot has rolled out a credit-based system for accessing its most powerful AI features, like Customer Agent, Contact Enrichment, Smart ...

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with ...

Videos under 1 minute maintain the highest average engagement rates (50%), followed by 1–3 minute videos (46%) and 3–5 minute videos (45%). Overall, video engagement experienced a four-year low in ...

SeptemberConference Program by Produced by ...

What is Reddit? Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other ...

AI’s effect on website traffic is similar to what we saw when Google rolled out featured snippets. When users get a complete answer directly from an AI tool, they often stop searching — AI effectively ...

Thank you for the flexibility with this conference. From the conference being free for attendees to allowing us to attend the session live or watch at a convenient time made this an exceptional ...

Monitor and increase AI-driven traffic Adobe LLM Optimizer can identify owned content (e.g., details on a website) and use it in AI-powered interfaces to answer user queries. That gives teams a ...