Netflix ad inventory comes to Canada via Amazon DSP, NLogic launches cross-platform video planning with Magnite, and ...

We’re kicking off our SNMA Member of the Month series with someone who truly represents what this community is all about: ...

Written by Charlie Grinnell Ever tried walking through your house at 3 a.m. without turning on the lights? You think you know the way. You’ve done it a hundred times.  And then — WHAM.  Coffee table ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

In 2025, celebrity campaigns are still grabbing headlines—but the real value isn’t in the star wattage. It’s in the strategy underneath. But let’s be real: most brands don’t have the budget for ...

In an exciting turn of events, Global has announced that The Morning Show has surpassed the ratings of other networks and productions making it the #1 late morning talk program in Canada. The program ...

A survey conducted in collaboration with Marketing News Canada and NP Digital Canada polled over 250 Canadian marketing professionals and found that 84% of companies have already adapted their ...

Google officially rolled out AI Mode in Search this week, marking its debut in Canada. Using Gemini 2.5, AI Mode brings advanced reasoning, multimodal capabilities, and deeper web exploration to help ...

In today's hyper-connected, ever-evolving business environment, marketing is no longer a side function delegated to a team of specialists tucked away in a department. It’s a strategic, ...

As the new year approaches, it’s always insightful to look back on your consumption habits throughout the past year. Did you support any Indigenous brands? Were you more willing to support a brand who ...

Once a regular part of the Canadian marketer’s calendar, cross-border travel to the U.S. is facing growing hesitation, and not just for vacationers. Business travellers across Canada are rethinking ...

Tariffs, global pressures, and shifting consumer values are changing how Canadians spend and marketers need to take note. New research from Interac shows that Canadians are redirecting purchases ...