Sega’s Sonic the Hedgehog brand has partnered with Market Studios for a streetwear collection and with Steady Hands on a capsule collection of graphic tees. Market Studios and Sega have teamed up to ...

With a total of 9,023 pieces, the Ultimate Death Star is the largest Lego Star Wars set to date, recreating some of the most legendary moments in cinematic history. The Lego Group has unveiled one of ...

The brand-new line channels Free Fire’s signature look and feel, and reflects PMI’s attention to quality and detail, while capturing the distinct Battle in Style spirit fans know and love. PMI has ...

PhatMojo has signed global toy rights to Grow A Garden, the gardening-themed Roblox phenomenon that recently set the highest concurrent player record in video game history. PhatMojo’s upcoming toy ...

Heathside Trading and WWE have announced a new licensing partnership, with the Khadou brand promising lines fans will be proud to collect. Heathside Trading and WWE have announced a new licensing ...

Stumble Guys is joining forces with team Avatar, bringing elemental bending, beloved characters and a brand new themed elimination level to the Stumbleverse. Avatar: The Last Airbender bends into ...

BBC Studios is financing and licensing the movie with theatrical distribution through Walt Disney Studios. BBC Studios and Walt Disney Studios, in partnership with Ludo Studio, have announced that the ...

The National Railway Museum is celebrating 50 years with Timeless Journeys, designed to inspire a new wave of licensed products across homeware, beauty, greetings and gift sectors. This September, as ...

Toy World - the business magazine with a passion for toys. Published by Alakat Publishing Ltd.

Bluey is dominating the pre-school book charts with consistent top rankings including World Book Day 2025 best-seller, Bluey’s Little Book. Ladybird and BBC Studios have announced a domestic milestone ...

The lineup of new releases from Hasbro brings fans collectibles from franchises such as Star Wars, Marvel Legends and Transformers. Hasbro made waves at San Diego Comic-Con (SDCC) 2025 with a lineup ...

This month, Toy World spoke with a range of leading suppliers about the potential of the live-action movie and how they are embracing it in terms of licensing opportunities. In the standalone Stitch ...