iMotions Lab is the foundation of the setup. It is a single software that runs on a PC computer and allows for study setup, data collection and data analysis. External hardware and multiple camera ...

In the world of psychological thrillers, your greatest enemy is often your own fear. But what if the game itself could sense that fear—and use it against you? This is the chillingly brilliant premise ...

The internet of two decades ago was a library of text. Its search engines were built for that world, designed to navigate a web of words. But the internet evolved. It exploded into a vibrant, visual, ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Understanding audience and consumer engagement is more crucial than ...

Have you ever walked into a room and felt instantly at ease, or perhaps the opposite, without knowing why? This instinctual reaction is at the heart of neuroarchitecture, an exciting field where ...

The core challenge for human behavior research is to try and make an exact science out of something that is by definition inexact, namely human emotion, and more specifically, how people display ...

Attribution Theory, a fundamental concept in social psychology, explains how individuals interpret the causes of behavior and events. First proposed by Fritz Heider in the 1950s and expanded by ...

The visual theme of a dashboard, whether light or dark, is a prominent design choice with potential implications for user experience. This research investigates the effect of visual theme on user ...