The latest trends and developments in social media, from the shift in spend towards social to the emergence of new ...

Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. Data taken from the Econsultancy Email Marketing Census 2014 ...

In the same way that exclusive offers and flash sales cause shoppers to throw rational thought out of the window, dwindling stock levels create a fear of loss and a sense of urgency that nudges ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR ...

From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in ...

Econsultancy’s Ecommerce Best Practice Guide sets out a blueprint for businesses looking to review, update or create their ecommerce proposition amid rapidly shifting competitive, technological, and ...

The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience. If a brand event stirs genuine positive emotions within people then they ...

At the time, the retailer’s combination of confusing layout, limited changing rooms, and lack of staff often made shopping in-store less than enjoyable. Since then, however, Zara has made big strides ...

Writing a good meta description is an art form, and one that’s often overlooked. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

The Capability Leaders Forum is a breakfast briefing and networking session, designed to bring together like-minded leaders to evaluate industry challenges such as the digital skills gap, the war for ...