The latest trends and developments in social media, from the shift in spend towards social to the emergence of new ...

With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

It’s the big one. The bout to beat them all: ‘The Rumble in the Jungle’. ‘The Thrilla in Manila’. ‘The Brawl for it All’… These will all seem like mere ‘Fisticuffs in Magaluf’ when this contest is ...

What makes a brilliant Facebook page in 2019? Merely being present? Great video content? Full utilisation of Facebook’s page tools? Despite the mass adoption of paid social ads by some of the world ...

Virgin America’s new website manages to turn booking a flight into a joyous process. That tells you all you need to know about how good this website is. Here I’ve picked out 30 good bits. I urge you, ...

It’s been an uncertain year for retail, defined by inflation and the cost of living. In October, sales volumes in the UK fell to the lowest level since February 2021. And while ecommerce has had a ...

Domino’s Pizza is the latest brand to jump on the chatbot bandwagon, announcing a new feature that allows customers to order directly via Facebook Messenger. Instead of calling up or ordering online, ...

Effective UX and great content design makes life easier for travellers looking to book a great value holiday online without the hassle of a longwinded and frustrating customer journey. So, I’ve ...

We all assume that mobile commerce is big business in Asia-Pacific and that the region is light years ahead of Europe and the US in terms of mobile adoption. However if you dig deeper into the stats ...

The next frontier is to build algorithms capable of making decisions in dynamic settings, when even humans cannot precisely understand what guides their actions. This can be anything from driving ...

Tesco’s Clubcard loyalty programme will turn 30 next year. First launched in 1995, Tesco’s scheme was a pioneer in the realm of grocery loyalty, and today is regularly cited as a stand-out example of ...