Campaign Middle East has concluded its fourth event of the year – Campaign Breakfast Briefing: The Future Is Now 2025.

Big Time Creative Shop and MullenLowe MENA took home honours alongside international winners of the 2025 Gerety Awards.

AI has transformed the mechanics of marketing. Campaigns can be optimised in real time. Creative can be generated in seconds.

Global's Zain Mir shares a deep dive into the world of social commerce, offering strategies for brands to get the most out of ...

The spot aims to break the stereotype that fathers can't be bold and daring, offering the Dodge Durango as a solution.

VML’s Hassanie shares how women are shaping Middle East advertising, driving leadership, creativity, and influence at the ...

Luciana Blackwell brings more than two decades of experience in corporate, digital and financial comms to the firm’s regional ...

The Property Finder campaign was rolled out across OOH billboards, radio, social media platforms, podcasts, and Quora and ...

Think Strawberries MENA will spearhead B2B marketing, PR, media relations & travel trade initiatives for Six Flags & ...

Antonio Canteli will continue to serve as Chairman and CEO of Havas Nordics, Benelux, Central & Eastern Europe, and the ...

Namshi and Tommy Jeans launch Style Academy, campaign that celebrates Gen Z’s creativity and cultural influence in the Middle ...

The Dove activation, part of the brand’s premiumisation strategy, invited consumers to bond through sport, self-care and ...