Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

The effort, created with Gut, São Paulo, took advantage of a strange mini-game involving players hiding as everyday objects.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

The new campaign from The Martin Agency, inspired by the popular true crime genre, comes as the General Mills cereal makes a ...

There’s no AI more capable of making us feel than the human mind,” Myhren told Cannes Lions attendees on Monday.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Mars Lead CMO ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

If You’re Human and You Know It’ invites audiences to smile for the Orb with a short film directed by Jim Jenkins.

At Tribeca X, top marketers spotlighted creators as they talked about how to stay culturally relevant in an uncertain market.

The creator class is poised to have a more commanding presence at this year’s Cannes Lions International Festival of ...

DTC brand Prose hit a milestone and New Balance scored with Coco Gauff—plus, why it was a bad week for Costco and Torrid.