GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

To support its News Accelerator, DoubleVerify hired its first-ever head of news and is launching brand-safe contextual news ...

I never thought I’d have a chance to really say my piece like this," says Kevel CEO James Avery of testifying in the Google ...

Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for ...

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says ...

As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad ...

Dividing brand and performance makes sense as long as the two sides collaborate closely, says Jennifer Burch, Hasbro’s head of global media.

There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Amazon, ...

Prohaska Consulting debuted the ProNews Collective, a private marketplace of premium news publishers whose ad inventory will ...

Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.