SeptemberConference Program by Produced by ...

Monitor and increase AI-driven traffic Adobe LLM Optimizer can identify owned content (e.g., details on a website) and use it in AI-powered interfaces to answer user queries. That gives teams a ...

Varying performance and multi-turn problems While the agents struggled with many tasks, they excelled at “Workflow Execution,” with the best agents having an 83% success rate in single-turn tasks. The ...

Along the way, he’s been the head of marketing for an Inc. 500 company, and an interim CMO for a Fortune 500 company. Today, Scott helps clients improve the effectiveness of their marketing efforts up ...

Deciding what the organization should look like (e.g., a single person, a pod, or an entire department) and whether it effectively supports the various marketing processes tied to the martech stack.

You meet people where they are through lifecycle marketing, segmentation and relevance. You ethically use cognitive biases, such as social proof, curiosity, or reducing the paradox of choice. You ...

Data Cloud Data Cloud provides the customer data that grounds Agentforce, making agents more contextually aware, knowledgeable and adaptable to customer needs. Data Cloud connects, unifies and ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Google credits its 90% market share to being a superior platform (Sept. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

The culture of TikTok Short-form video focus: TikTok thrives on short, viral videos, often incorporating music and trending sounds. Trend-driven culture: Success on TikTok depends on staying updated ...

Sender Policy Framework (SPF) helps prevent domain spoofing by allowing senders to identify the email servers that are allowed to send emails from their domain. DomainKeys Identified Mail (DKIM) adds ...

Updated with the latest news about Privacy Sandbox's future now that Google is keeping third-party cookies in Chrome.