Was Arthur MacWaters fired as the Chief Marketing Officer of Cracker Barrel? No, that's not true: A viral social media post ...

In August 2025, Cracker Barrel fired Arthur MacWaters, who headed marketing, over a company rebrand. The post also included what appeared to be a resume listing a stint as Cracker Barrel's chief ...

The Cracker Barrel restaurant chain has been heavily criticized after removing the character ‘Uncle Hershel’ from its logo.

Cracker Barrel responded to the backlash of its rebrand and offered its customers a concession to keep part of the old logo. “If the last few days have shown us ...

Cracker Barrel’s new logo change has sparked a firestorm on social media, particularly among MAGA supporters who are slamming the redesign. When the Southern country-themed […] ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

MacWaters' alleged resume attached to an X post also listed roles at Jaguar Land Rover UK, Bud Light, Netflix and other companies.

In August 2025, Cracker Barrel fired Arthur MacWaters, who headed marketing, over a company rebrand. The post also included what appeared to be a resume listing a stint as Cracker Barrel's chief ...