Add a personal Google Analytics tracking ID To start, you’ll need to sign up for a Google Analytics account.

Follow the instructions carefully to ensure you create a Universal Analytics property, not a Google Analytics 4 property. Once your property is set up, locate your tracking ID.

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this ...

If you have an ecommerce website, you can harness Google Analytics to track your transactions, see online traffic sources, and provide detailed analytical data to help establish the path to maximum ...

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.